“Gelendzhik” Resort City Project (October 2005– March 2006)

Scope of work

• Marketing and Brand Analysis

• Brand Conception Presentation for the City Government

• Developing a new City Motto

• Developing a new City Logo

• Developing a Firm Style and preparing a Brand Book for the City

• Designing and Printing of a Presentational Booklet “Gelendzhik”

• Designing and Printing of a Paper Bag “Gelendzhik”

Consulting in Marketing and Brand Analysis:
Venco Development Corp.

Working group:
Asseeva Larisa (project management)
Ovcharova Anna (project management)
Asseeva Elena (graphic design)
Kerman Tatiana (graphic design)
Zhdanova Anastasia (photo design)
Shlezinger Olga (translation)

“Design and developing of the Gelendzhik Resort City Firm Style”  Article for the conference
in Gelendzhik University for Tourism and Service. Author: Ovcharova Anna.

Brand Development Presentation for the Gelendzhik City government

New logos for the resort city
 

Brand Book and Firm Style for the Gelendzhik-city

Booklet and bag for the city

Stand on Moscow Intertour-2006 exhibition with new logo

Moscow Intertour-2006 exhibition